The challenge of the rebrand was to create a brand identity that would be both visually appealing and engaging, while also communicating the company's commitment to sustainability and ethical sourcing. The target audience for the company was coffee enthusiasts who were concerned about the environmental impact of their coffee consumption.
The goal of the rebrand was to create a brand identity that would:
- Reflect the company's commitment to sustainability and ethical sourcing
- Be visually appealing and engaging
- Position the company as a leader in the coffee industry
The new brand identity features a clean and elegant design that is inspired by the natural world. The colors are vibrant but understated, and the overall look is both modern and timeless. The logo is a simple silhouette of a coffee bean, and it is rendered in a way that suggests both strength and sustainability.
The new brand identity is also reflected in the company's coffee bars. The bars are designed to be both inviting and environmentally friendly. The materials used are sustainable, and the design is focused on creating a comfortable and relaxing atmosphere.