Digital and Brand designer in New York
TOOLS I LOVE to WORK WITH
Expertise
highlighted case studies
Process
My Process
Research
In the initial phase, I will embark on an extensive research journey, seeking to grasp our project's objectives, target audience, and competitive environment. By delving into user research, conducting market analysis, and studying competitors, I will gather valuable information.
- Data collection and organization across multiple platforms.
- The next crucial step is data analysis. Through systematic techniques and advanced tools, patterns, trends, and correlations are identified, providing a comprehensive understanding of user behaviors, market dynamics, and the competitive landscape.
- Targeting the area of improvement and devising tailored solutions to address it.
IDEATION
During ideation, I will personally generate a wide range of creative concepts and explore various design solutions fostering collaboration and encouraging brainstorming sessions to stimulate innovation. I will incorporate user feedback and ensure alignment with our brand identity and project objectives.
- I will generate a range of creative concepts and explore various design solutions.
- I will foster collaboration and brainstorming sessions to fuel innovation.
- I will incorporate user feedback and ensure alignment with brand identity and project objectives.
Prototyping
Prototyping is a crucial phase to validate design functionality and user experience. I will develop interactive prototypes that accurately represent the desired design and I will conduct usability tests to collect feedback and insights from users. Iteratively I will refine the prototypes to ensure smooth user flows and intuitive interactions.
- I will develop interactive prototypes to validate design functionality and user experience.
- I will conduct usability testing to gather user feedback and insights.
- I will iterate and refine prototypes to ensure seamless user flows and intuitive interactions.
ITERATION
Iteration involves gathering feedback from stakeholders and iterating designs based on valuable insights. I will use rapid iterations to refine visual aesthetics and enhance the user experience, collaborating closely with cross-functional teams, integrating feedback from developers, marketers, and other stakeholders for a holistic approach.
- I will gather feedback from stakeholders and iterate designs based on insights.
- I will refine visual aesthetics and enhance the user experience through rapid iterations.
- I will collaborate closely with cross-functional teams to incorporate feedback and ensure a holistic approach.
Eternal Optimistic.
With my trusty companions, Figma, Webflow, Illustrator, and Photoshop, I embark on a design journey where precision meets creativity. I'm all about that perfect balance of form and function, just like a beautifully composed symphony.
Optimism is my secret weapon, and I believe in enjoying every moment of this wild ride we call life. I work hard and play harder, because why not have fun while creating amazing user experiences?
So, whether it's crafting intuitive interfaces or tickling the ivories, I approach every endeavor with enthusiasm and a zest for life. Let's connect and create something extraordinary together. It's going to be a design masterpiece, with a sprinkle of humor and a touch of Italian charm.
Ciao for now!

PERSONAL ABILITIES
My Super Powers.
We got this!
Act enthusiastic and you will be enthusiastic.
Dream high, never dream low.
Friendship is the wine of life.
I'm closer then I was yesterday.
Creativity is an act of defiance.
Pick-a-boo.
Ciao belli!


