Digital and Brand designer in New York
Crafting captivating digital experiences and brand aesthetics. Your vision, my resolution!
TOOLS I LOVE to WORK WITH
Expertise
With 20 years of research, dedication, and unwavering pursuit of knowledge, I have finely honed my skills in digital design. This relentless commitment enables me to effortlessly navigate the dynamic demands of the ever-evolving design landscape.
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highlighted case studies
highlighted case studies
highlighted case studies
highlighted case studies
highlighted case studies
highlighted case studies
highlighted case studies
highlighted case studies
Process
Process
Process
Process
Process
Process
Process
Process
Process
My Process
My work methodology revolves around a meticulously structured workflow that follows a four-step process before the delivery.
01
Research
In the initial phase, I will embark on an extensive research journey, seeking to grasp our project's objectives, target audience, and competitive environment. By delving into user research, conducting market analysis, and studying competitors, I will gather valuable information.
- Data collection and organization across multiple platforms.
- The next crucial step is data analysis. Through systematic techniques and advanced tools, patterns, trends, and correlations are identified, providing a comprehensive understanding of user behaviors, market dynamics, and the competitive landscape.
- Targeting the area of improvement and devising tailored solutions to address it.
02
IDEATION
During ideation, I will personally generate a wide range of creative concepts and explore various design solutions fostering collaboration and encouraging brainstorming sessions to stimulate innovation. I will incorporate user feedback and ensure alignment with our brand identity and project objectives.
- I will generate a range of creative concepts and explore various design solutions.
- I will foster collaboration and brainstorming sessions to fuel innovation.
- I will incorporate user feedback and ensure alignment with brand identity and project objectives.
03
Prototyping
Prototyping is a crucial phase to validate design functionality and user experience. I will develop interactive prototypes that accurately represent the desired design and I will conduct usability tests to collect feedback and insights from users. Iteratively I will refine the prototypes to ensure smooth user flows and intuitive interactions.
- I will develop interactive prototypes to validate design functionality and user experience.
- I will conduct usability testing to gather user feedback and insights.
- I will iterate and refine prototypes to ensure seamless user flows and intuitive interactions.
04
ITERATION
Iteration involves gathering feedback from stakeholders and iterating designs based on valuable insights. I will use rapid iterations to refine visual aesthetics and enhance the user experience, collaborating closely with cross-functional teams, integrating feedback from developers, marketers, and other stakeholders for a holistic approach.
- I will gather feedback from stakeholders and iterate designs based on insights.
- I will refine visual aesthetics and enhance the user experience through rapid iterations.
- I will collaborate closely with cross-functional teams to incorporate feedback and ensure a holistic approach.
Eternal Optimistic.
Hello World! I' m Gianluca, a seasoned digital and brand designer with 20 years of expertise.
With my trusty companions, Figma, Webflow, Illustrator, and Photoshop, I embark on a design journey where precision meets creativity. I'm all about that perfect balance of form and function, just like a beautifully composed symphony.
Optimism is my secret weapon, and I believe in enjoying every moment of this wild ride we call life. I work hard and play harder, because why not have fun while creating amazing user experiences?
So, whether it's crafting intuitive interfaces or tickling the ivories, I approach every endeavor with enthusiasm and a zest for life. Let's connect and create something extraordinary together. It's going to be a design masterpiece, with a sprinkle of humor and a touch of Italian charm.
Ciao for now!
With my trusty companions, Figma, Webflow, Illustrator, and Photoshop, I embark on a design journey where precision meets creativity. I'm all about that perfect balance of form and function, just like a beautifully composed symphony.
Optimism is my secret weapon, and I believe in enjoying every moment of this wild ride we call life. I work hard and play harder, because why not have fun while creating amazing user experiences?
So, whether it's crafting intuitive interfaces or tickling the ivories, I approach every endeavor with enthusiasm and a zest for life. Let's connect and create something extraordinary together. It's going to be a design masterpiece, with a sprinkle of humor and a touch of Italian charm.
Ciao for now!
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
PERSONAL ABILITIES
My Super Powers.
Uncover my interpersonal strengths.
We got this!
With my unwavering commitment to spreading cheer, I aim to inspire and motivate those around me, transforming even the most challenging tasks into enjoyable endeavors.
Act enthusiastic and you will be enthusiastic.
With an effervescent spirit, I wholeheartedly embrace the radiant thrills of life, perpetually seeking new horizons and reveling in the limitless joy that each challenge brings.
Dream high, never dream low.
Who is the dreamer? The one who, regardless of any circumstances, carries in their eyes that enchanting light, like a child, which is becoming increasingly rare to find in people, yet never surrenders to this condition.
Friendship is the wine of life.
People are pure oxygen to me, and living my moments with others brings me joy and strength, like agood wine. Being friendly is a rare weapon in this century... luckily, I possess it.
I'm closer then I was yesterday.
With a penchant for finding silver linings and a knack for reframing situations, I strive to instill a sense of optimism in my professional pursuits. I firmly believe that a positive mindset is a catalyst for innovation, productivity, and harmonious collaboration.
Creativity is an act of defiance.
Creativity is the antithesis of convention. Every day, we navigate life and its challenges, aware of the routine that follows. Being creative is the only weapon we have to defy such apathy.
Pick-a-boo.
A dull life is comprised of individuals who take themselves too seriously. I belong to that group of people always ready to bring a smile to your face; it is what makes me the happiest!
Ciao belli!
Italian? Not just pizza and mandolin or the mafia. We are sunny, fun-loving, welcoming, artistic, generous, carefree, and available: in short, if even half of this is true, I still feel fortunate and proud to be one of us.
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As a passionate italian Figma practitioner, I am of the conviction that producing an exemplary digital product prototype constitutes a complex art form.
I understand the desire to revisit and revive past projects. Sometimes, our earlier creations need a fresh spark to reclaim their glory and relevance.
I've had the privilege of witnessing the ever-evolving landscape of branding. In the year 2023, the brand is more alive than ever, capturing hearts and minds with its vibrant presence.
Color is one of the most powerful tools that UI and digital designers have at their disposal.