Marco, the owner knew that their meal kits were a great product, but they also knew that they needed a brand that would help them stand out from the competition. The meal kit industry is crowded, and there are many brands that offer similar products. Marco wanted to create a brand that would make people feel like they were cooking with a Michelin-starred chef, even if they were just cooking at home.
The goal of the brand design project was to create a brand that would inspire potential customers to cook authentic Italian meals at home. The brand needed to be both elegant and inviting, and it needed to make people feel like they were transported to Italy when they cooked with La Cenetta's meal kits.
I worked with Marco to create a brand that was both elegant and inviting. The brand features a clean and modern design, with a focus on high-quality photography and typography. The colors are warm and inviting, and the overall feeling is one of luxury and sophistication. The brand also includes a number of Italian vibes and the phrase "La Cenetta" (which means "the little dinner" in Italian).