Scalefast is a leading provider of eCommerce solutions. The company’s website was outdated and difficult to use, which was hindering its growth. The original website was complex and daunting, with confusing navigation, poorly organized content, and an outdated design. As a result, users had difficulty finding what they were looking for, and they were often frustrated with the overall experience.
The goal of the redesign was to create a website that was user-centered and accessible. The new website needed to be easy to use, visually appealing, and informative. It also needed to be responsive and mobile-friendly.
A user-centered design process was used to ensure that the new website met the needs of users. This involved the following steps:
- User research: I conducted user research to understand the needs of users. This included surveys, interviews, and usability testing.
- Design thinking: I used design thinking to generate ideas for the new website. This involved brainstorming, sketching, and prototyping.
- Wireframes and prototypes: I created wireframes and prototypes to test the new design with users. This allowed me to get feedback from users and make changes to the design as needed.