The original Recharge Industries™ website was a major obstacle to the company's growth. The website was outdated and difficult to use, with a complex navigation system, poorly organized content, and an outdated design. As a result, users had difficulty finding what they were looking for, and they were often frustrated with the overall experience.
The goal of the redesign was to create a website that would:
- Increase user engagement
- Improve the user experience
- Increase brand awareness
- Generate leads
- Attract Investors
A user-centered design process was created by me and my friend and fantastic team player Mate Osvald to ensure that the new website met the needs of users. This involved the following steps:
- User research: I conducted user research to understand the needs of users. This included surveys, interviews, and usability testing.
- Design thinking: I used design thinking to generate ideas for the new website. This involved brainstorming, sketching, and prototyping.
- Wireframes and prototypes: I created wireframes and prototypes to test the new design with users. This allowed me to get feedback from users and make changes to the design as needed.
- Implementation: The new design was implemented on the Recharge Industries™ website.