The original C4V branding was outdated and did not reflect the innovative nature of its technology. The logo was cluttered and difficult to read, and the overall branding was not very engaging. The target audience for the brand was investors and partners who were looking for a company that was at the forefront of battery technology, and the branding needed to be more effective at resonating with this audience.
The goals of the rebrand were to:
- Create a new brand identity that was more visually appealing.
- Create a brand identity that was more engaging and relevant to the target audience.
- Create a brand identity that would help to attract new investors and partners.
The new branding for C4V features a simplified logo that is easier to read and remember. The logo is also more visually appealing, with a modern and minimalist design. The overall branding is more engaging and relevant to the target audience, with a focus on the benefits of C4V's technology for the future of energy.
The new branding also includes a new tagline, "Charging Ahead," which reflects the innovative nature of the company's technology. The tagline is also more engaging and relevant to the target audience, as it speaks to the potential impact of C4V's technology on the world.