The challenge of this project was to create an advertising campaign that would be both visually appealing and engaging, while also communicating the company's values of fearlessness and creativity. The target audience for Kung Fu Tea is young adults, so the advertising campaign needed to be relevant to this audience and resonate with their values.
The goal of this project was to create an advertising campaign that would:
- Be visually appealing and engaging
- Communicate the company's values of fearlessness and creativity
- Be relevant to the target audience of young adults
I started the project by researching the company's brand essence. I then created a series of mood boards to collect feedback on different visual directions. Once a comic character was chosen like a best choice, I designed the advertising campaign using Photoshop and Illustrator. The advertising campaign features a playful and colorful design that is sure to appeal to young adults.