Kung Fu Tea - ADV

Kung Fu Tea is a bubble tea company known for its youthful and fun in-store environments, and it aims to promote "fearlessness" and inspire creativity with every sip. I was tasked with designing an advertising campaign that would capture the company's brand essence and inspire people to try its products.

Project Details

Timeline

6 Months

EXPERTISE

Graphic

Challenge

Inspiring Ad

The challenge of this project was to create an advertising campaign that would be both visually appealing and engaging, while also communicating the company's values of fearlessness and creativity. The target audience for Kung Fu Tea is young adults, so the advertising campaign needed to be relevant to this audience and resonate with their values.

Goal

Resonate with Target Audience

The goal of this project was to create an advertising campaign that would:

Be visually appealing and engaging
Communicate the company's values of fearlessness and creativity
Be relevant to the target audience of young adults

Solution

Playful Design

I started the project by researching the company's brand essence. I then created a series of mood boards to collect feedback on different visual directions. Once a comic character was chosen like a best choice, I designed the advertising campaign using Photoshop and Illustrator. The advertising campaign features a playful and colorful design that is sure to appeal to young adults.

Gallery