The challenge of this project was to create an ad design that would stand out in a crowded marketplace. The cannabis industry is highly competitive, and companies are constantly looking for ways to differentiate themselves from the competition. I knew that the ad design needed to be both visually appealing and engaging in order to capture the attention of potential customers.
The goal of this project was to create an ad design that would:
- Be visually appealing and engaging
- Reflect the company's brand identity
- Communicate the company's message effectively
I started the project by researching the company's brand identity and target audience. I then created a series of mood boards to collect feedback on different visual directions. Once a concept was chosen, I designed the ad in Adobe InDesign. The ad features a bold and eye-catching design that is sure to stand out in a crowded marketplace.